The Classic
The focus nowadays in the frozen pizza market is crust! What used to be an ingredient driven category is now a thickness first measurement. When we refreshed the Baron we needed the first read after brand to be crust style, on an already ultra busy package this left virtually no room for the product visual. After straightening out the logo for better readability and darkening the background for contrast, we added the crust panel to surround the Baron still leave room for the hero of the show the Pizza! After hundreds of products and weeks of shooting we captured the new look and feel that you see today.
The Singles Lineup
Created for the on the go, take to work or school individual. With varieties that include everything from Breakfast to the late night snacker. The solid black background and lack of frills are definitely more in tune with the On the go, late night consumer in this category.
Pizza+
This design works equally well with the Pizza+ lineup. The panel that surrounds the Baron highlights the +partner to this combo as well the product visual below and red backdrop and product count. Sure to keep any pilot and their wingman satisfied.