Gelato Indulgences
New to the Breyer's family of products, the design challenge was to leverage the decadent flavor combinations without covering up the gourmet gelato and toppings. Cleverly we used the ingredient flavor drizzle which divides the top of the translucent tub, grounding the Breyer's brand to the left and enveloping the decadent ingredient at the bottom. On the right side there's a generous window that artfully frames these two indulgent scoops of gelato.
Imitation is the sincerest form of flattery
Since the release of Breyer's Gelato Indulgences family of products, the consumers can't get enough and the competition has been mimicking our design from the start. Kudos to the design team at Unilever for the gorgeous container and the talented designers on our Team.
Line extensions / side panels