Building off of existing equities, the all logo and surround were refined and updated to keep the brand mark in a safe zone free of impending messages and product announcements.
Product messaging was simplified to include just Key information.
Heroic photography directed and shot (in house)
With a multitude of shapes, colors and sizes our focus was on simplicity and the Brand mark.
With the majority of the labels being able to blend into the background bottle color the Radiant variety had to communicate "Whitening" and color while still residing on a blue bottles.
Value quantity (Club Store) Plus+ variety.
A multitude of bottle shapes, variety and sizes.
Game Changer
With the new movement of single dose, pre measured, portable detergent pacs gaining popularity and the national leader with a considerable head start, PowerCore pacs needed to be a beacon in the already saturated pod market. Capitalizing on a new foil and metallic ink combination and strategically placed varnishes the future looks bright for the PowerCore pacs.