Prego Italian Sauce / Campbell's Soup Company
We were asked by Campbell's to design a distinctive line of sauces that highlights ingredient while differentiating its self from the base sauces.
Our challenges to the project were building a new distinctive design while working with the old die cut label.
The new design focused on the flavor first and complemented by garden fresh Ingredient on a butcher block surface for a fresh, authentic homestyle appearance.
Concept pencils
Concepts for individual sauces in a pouch with a clear window reveal.
Additional concepts for new die cut labels.